LAWLESS LASERS - Brenton Lawless

  • Completed a 2D auto CAD programming at school which set up interest
  • Post school completed a Fitter & Turner apprenticeship at SPC
  • Moved onto Stainless welding for DON smallgoods
  • In 2007 learnt drawing and programming which lead to designing
  • Went to work for Uncle Graeme Lawless and in 2008 Graeme built the first laser bucket
  • Brenton eventually purchased the business from his Uncle Graeme
  • They were positioned in Wungnhu until 2020 where they outgrew the space and equipment and moved to the current place in Nathalia
  • They then invested in bigger equipment and moved on to developing new machines
  • Originally their business was supplying Moira Shire and now Australia wide
  • Brenton's passion is to talk to clients to develop a machine for their market
  • The business's purpose is to create solutions through innovation and efficiencies
  • The business is always evolving which can take away profit but secure a future
  • The main parts of the business today are supplying landscaping businesses, house pads and horse arena, small agricultural and small civil laser buckets
  • The equipment now is very precision driven with clients using satellite GPS for accuracy
  • He employs 10 staff, mainly locals
  • Brenton does the designing
  • Equipment sent to Katunga for painting
  • They are also making the spare parts that are highly wearing and also run a hydraulic part of the business in the shop at the front
  • They have an excellent website for selling products and attend field days as well
  • They have good market credibility and repeat buyers
  • Brenton currently employs 4 apprentices
  • They are getting close to business capacity in the current shed and would love to get into a bigger shed with painting facilities and the space to have all the different parts of the process able to complete at the same time in different areas of the facility